How do you get eBay to stop lurking...
and start leading fashion culture?
We didn’t just hire influencers. We built The Cast. Real people. Real obsessions. And really really good taste.
The Idea:
Let your favorite people do what they do best:
Be themselves.
We put together a dream crew of internet favorites. Designers, stylists, collectors, the kind of people whose closets you screenshot. And we didn’t give them a script. We gave them a whole platform. To express themselves, and create. With their own directions, their own styles, and their own stories. Making something brand new. Not a #ad. But a full blown fashion-first media network.
We didn’t just make a program.
We made space for culture to shape it.
21 creators building a whole new world of eBay-first content.
There’s so much content, so, here’s some of my personal faves...
Now, The Cast is Everywhere
👀
Now, The Cast is Everywhere 👀
From F1 Races…
and Vogue…
To the MET Gala…
and more Vogue…
And, of course, you can shop all of their favorite things on eBay.
Creating a whole new experience on the site with storefronts.ebay.com
Go check it out, maybe find something you’ll love! :)