Sneaker Showdown.
Where sneakers classic and new battle it out to see who’s the GOAT.
Making the Madness.
What if we could create a classic March Madness bracket, but for sneakers. The kicks that make it to the top, get a special drop.
We wanted to go a step further. What’s the story within the bracket? If we want to be inspired by the real March Madness, then who’s the underdog? What are the inherent rivalries that already exist in the fan base that are going to spark a conversation.
Team Lows or Team Mids, Yeezy vs Jordans, who’s the hypest of them all?
Leveraging Social!
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Leveraging Social! 〰️
Now that we had our bracket, we had to spread it around. We leveraged all of the @ebaysneakers in order to rial up our sneakerheads. Allowing them to vote through IG Stories, IG comments, Twitter Polls, Twitter Share Buttons, and even on TikTok with the native Poll functionality. Each with their own personalized copy fit for the platform.
AUDIENCE RESPONSE
AUDIENCE RESPONSE
With over 34k new followers and 2.2 Million Votes.
Sneaker-heads where roaring at the seams to see their all time favorites go toe to toe. We created 110+ creative assets spanning IG, Twitter and TikTok to really pull up on this year’s Sneaker Showdown.
The winning sneakers sold out in less than 60 seconds.