Gen-Z’s sneaker search, made personal.
The Idea
Gen-Z is all about personalization and finding themselves in their purchases. That’s why we decided to give eBay’s existing year search features its time in the spotlight. Allowing Gen-Z to explore the vast inventory within eBay, and score their own birth year kicks.
To introduce a new generation to this pre-existing feature, we gave it the glow up it deserves by curating special collections of the most iconic sneaker silhouettes from 1995-2005. Partnering with three different illustrators, we curated the vibe from each year by creating custom pieces for each year.
Recognizing TikTok as the heart of Gen Z's online presence, we then enlisted five influential Gen Z sneakerhead creators. Together, they spotlit the best kicks released from their individual birth years, browsing through the different collections and prompting their audience to find their own birth year sneakers.
Gen-Z, and even other generations… ate it up.
The Results?
352K
Engagements
72MM
Total Video Plays
11K
Minutes Watched